Pricing
Three plans. One coaching system.
Every plan runs on the same APEX Index and Discipline Curriculum. What changes is how much direct coach access and customization comes with it.
Foundation
$69/mo
Self-guided, coach-built
- Coach-built plan
- Form videos + habit tracker
- Weekly progress prompts
- Weekly APEX Index snapshot
- Monthly coach check-in
Performer Most Popular
$129/mo
Weekly coaching + community
- Everything in Foundation
- Coach check-in every week
- Community challenges
- Travel-mode plan swaps
Elite 1:1
$349/mo
Full concierge coaching
- Personal coach + custom macro plan
- Video form feedback
- Priority support
- NDA + private bay available
Compare plans
Swipe to compare all three plans →
| Feature | Foundation | Performer | Elite 1:1 |
|---|---|---|---|
| Coach-built plan | ✓ | ✓ | ✓ |
| Weekly APEX Index snapshot | ✓ | ✓ | ✓ |
| Form video review | Monthly | Weekly | Every session |
| Coach check-in | Monthly | Weekly | Unlimited |
| Community challenges | — | ✓ | ✓ |
| Travel-mode plan swaps | — | ✓ | ✓ |
| Personal 1:1 coach | — | — | ✓ |
| Custom macro plan | — | — | ✓ |
| NDA + private bay | — | Add-on | ✓ |
| 7-day money-back | ✓ | ✓ | ✓ |
Pricing questions
Is there a commitment?
Plans are billed monthly with no long-term contract. Cancel any time before your next billing date.
Can I switch plans later?
Yes. Most members start on Foundation or Performer and move to Elite once they know they want dedicated 1:1 coaching.
What does the 7-day money-back guarantee cover?
If APEXFITX isn't a fit in your first 7 days, tell your coach and you'll get a full refund. No questions asked.
Do you offer corporate or team rates?
We work with a limited number of teams directly. Mention it on the consult form and we'll follow up with details.
Still deciding?
A free consult is the fastest way to know which plan fits. No pressure, no pitch, just a plan.
Book a Free Consult