Privacy Policy
How we collect, use, and protect your information.
Last updated: August 2026 · This is a starting template. Have it reviewed before relying on it, and update it once payment processing or new data sources are added.
Information we collect
When you book a consult or contact us through this site, we collect the information you submit directly: your name, email address, phone number, program interest, and any message you include. If you become a member, we also collect information needed to deliver coaching, such as training history, goals, and progress tracked in your APEX Index.
How we use your information
- To respond to consult requests and schedule sessions
- To deliver and personalize coaching programs
- To send updates about your plan, billing, or scheduling
- To improve our programs and this website
Analytics and cookies
This site uses Google Analytics (GA4) to understand how visitors use the site. Analytics data is aggregated and does not identify you personally. You can opt out of Google Analytics tracking using your browser settings or a browser extension.
Third-party services
We may use third-party tools to manage scheduling, communication, and customer relationships. Any information shared with these tools is limited to what's needed to deliver our services, and those providers are not permitted to use your data for their own purposes.
Data sharing
We do not sell your personal information. We share information only with service providers who help us operate APEXFITX, or when required by law.
Data retention
We retain your information for as long as you're an active member, plus a reasonable period afterward for recordkeeping, unless you ask us to delete it sooner.
Your choices
You can ask to see, correct, or delete the information we hold about you at any time by contacting us. We'll respond within a reasonable timeframe.
Contact
Questions about this policy can be sent through the contact page.